01 · Character
Floa
A soft floating character designed for product MD, public-space storytelling, and gentle AR/XR interactions.
A Character Universe
for Products, Places,
and Public Art
FLOATHINGS expands floating characters into product MD, spatial MD, public art, exhibitions, and AR/XR-enabled mobile experiences.
Universe
A floating universe that grows across products and places.
FLOATHINGS begins with soft floating characters and grows into a connected IP universe. Each character can expand across collectible products, lifestyle goods, pop-up spaces, exhibitions, public art programs, brand collaborations, and mobile AR/XR experiences.
IP
Character IP Universe
A connected world of floating characters designed for storytelling, merchandising, and spatial experiences.
MD
Product MD Expansion
Characters can expand into collectible goods, stationery, fashion accessories, lifestyle items, and co-branded products.
PX
Spatial MD & Public Art
FLOATHINGS can transform places into character-driven environments through pop-ups, exhibitions, public art, and city-scale experiences.
Characters · IP Universe
Meet the floating characters.
Each FLOATHINGS character is designed as part of a scalable IP universe, with the potential to appear in products, spaces, media content, and mobile experiences.
02 · Character
Drift
A calm companion character suited for waterfront experiences, lifestyle goods, and festival activations.
03 · Character
Peb
A playful small character that can expand into collectible goods, stickers, accessories, and mobile interactions.
04 · Character
Orbii
A portal-like character connecting physical places, public art, media content, and digital experiences.
Products & Places
From product MD to spatial MD.
FLOATHINGS is designed to move between objects, environments, and experiences — scalable from a collectible item to a full branded place.
01
Product MD
Character goods, collectible figures, stationery, keyrings, fashion accessories, lifestyle items, and co-branded merchandise.
02
Spatial MD
Pop-up zones, retail corners, exhibition spaces, photo spots, tourism locations, and branded public environments.
03
Retail & Brand Collaboration
Character-based campaigns, limited-edition products, packaging, store experiences, and global brand activations.
04
Tourism & Event Merchandise
Festival goods, visitor souvenirs, city promotion items, and location-based character products.
Public Art
Public Art & Placemaking.
Designed for cities, cultural venues, tourism districts, waterfronts, parks, and public programs, FLOATHINGS can become a soft public art layer that connects character IP, placemaking, visitor participation, and AR/XR-enabled storytelling.
01
City & Waterfront
Floating character experiences for plazas, harbors, waterfronts, streets, and cultural districts.
02
Parks & Public Spaces
Soft character installations and AR/XR-enabled experiences for parks, gardens, and open spaces.
03
Exhibitions & Festivals
Character-driven spatial content for art festivals, entertainment markets, cultural events, and visitor engagement.
04
Public Campaigns
Friendly character IP for city branding, tourism promotion, public communication, and cultural campaigns.
discover · explore · float
Mobile Experience · Coming Soon
FLOATHINGS Mobile Experience
A mobile interface for discovering the FLOATHINGS universe across products, places, public art, and AR/XR content. Planned as the global user interface for the character IP universe — helping visitors discover characters, explore product MD, navigate spatial experiences, and connect with exhibitions, festivals, and brand collaborations.
Character Guide
Discover the floating characters, stories, traits, and visual universe.
Product MD Preview
Explore collectible goods, lifestyle items, limited editions, and collaboration products.
Spatial Experience Map
Navigate pop-ups, exhibitions, public art locations, tourism spots, and event venues.
AR/XR Interaction
Experience floating characters appearing in real-world places through mobile AR/XR content.
Media Mix Library
View short-form animation, visual stories, social content, and exhibition media.
Partner Customization
Adapt characters, products, spaces, and mobile experiences for cities, festivals, brands, and cultural institutions.
Collaboration
Built for product, place, and public collaboration.
FLOATHINGS is designed for partners seeking a character IP universe that can expand into merchandise, spatial experiences, public art, exhibitions, tourism programs, brand campaigns, and mobile AR/XR content.
- 01Product MD Partners
- 02Retail & Brand Partners
- 03Cities & Tourism Organizations
- 04Museums & Cultural Venues
- 05Festivals & Entertainment Markets
- 06Public Space Operators
- 07Creative Technology Partners
Let's expand floating characters into products, places, and public experiences.
Product MD, spatial MD, public art, exhibitions, brand collaborations.
Contact
Collaboration Inquiry
For product MD, spatial MD, public art, exhibitions, brand collaborations, and mobile AR/XR experience partnerships, contact the FLOATHINGS team.
creative@floathings.com